Give Aloha is an annual program through which Foodland directs its charitable giving to the organizations that are important to its customers. The program honors Maurice J. “Sully” Sullivan, founder of Foodland Super Market, Ltd., and continues his legacy of giving back to the community.
How It Works
During the month of September, customers are invited to make donations of up to a cumulative total of $249 (per person, per organization) at checkout to their favorite Hawai`i non-profit organization registered in the Give Aloha program. Donations are accepted at any Foodland, Sack N Save or Foodland Farms checkout. A code (77181) is assigned to Girl Scout’s of Hawai’i for donation tracking at checkout. This year, Foodland and the Western Union Foundation will match each donation up to a total of at least $300,000 for all organizations combined. If total customer donations exceed the matching gift, the matching gift will be divided proportionately among all participating organizations.
Customers must be a Maika`i member and use their Maika`i Card to make a donation. Donations made without a Maika`i Card will not be matched. Customers who do not have a Maika`i Card may request one at checkout.